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Local SEO - what is it?

Home / Local SEO – what is it?

Nowadays, customers use search engines to find the best products and services to get quick results. Most of the search queries include a “near me” phrase. For instance, an internet user searching for plumbers most probably search for “plumbers near me.” This helps them to find the best products and services near their location.

If you are a local business, it is important to show up when the customers search for your business. The chances of choosing your business over others are more when you show up in the first place. Local SEO is the ideal strategy that helps business owners to elevate their search engine rankings and show up when customers search for their products or services.

What exactly is local SEO?

It is one of the effective SEO practices used to increase the search visibility of businesses in a particular area. If you run a local business like a restaurant or offer services, you can optimize the web pages to show up in the results of certain search queries related to your business.

What Does a Local SEO Agency Do?

An SEO Agency will focus on various local SEO strategies to elevate your business web pages’ ranking in the search results. Google Business profile listing is the first step that any SEO agency would carry out. The business listing will have information about your business and help customers get precise knowledge about your products or services.

To claim a Google business profile listing, SEO agencies will build local citations that include your company’s name, address, contact number, and website.

Apart from these, a Local SEO Company will carry out various steps to improve your business’s visibility. From performing local SEO audits to elevating internal linking structures and generating local content, several strategies help local business owners.

How much does it cost to do SEO?

Business owners, who want to optimize their web pages wonder, “how much does local SEO cost?” If you have the same question, evaluate your requirements and online marketing goals. Digital marketing companies offer various local SEO services, including automated local SEO, small-scale local SEO, and comprehensive SEO campaigns.

Every local SEO service cost varies, and the maximum cost a business will spend is around $1000. However, this is not the exact price for every business as the SEO budget depends on various factors, including your competitors, locations, product, or services you offer.

Advantage of Local SEO

If you are just getting started with SEO, it is important to know the perks of local SEO. Business owners might be overwhelmed to see various local SEO services as it is challenging to understand the impact of SEO. Remember that every step in local SEO will be effective and influence your business visibility in local search results.

The search queries with the “near me” phrase have increased in recent years. People are searching for local businesses near them. As per statistics, 70% of the customers who did a local search visited a store near them.

Business owners have many reasons to perform local SEO as it is clear that people consider local businesses more. There are various benefits in adopting local SEO services for your business, specified below.

  • Local SEO performance can be tracked effortlessly
  • GMB results are effective
  • Increase website traffic
  • Your business stays ahead of the competitors.

Hire local SEO services that help your business grow

At Purplesoft, we have a team of experts who help numerous local businesses. We know every business is different and endeavour to offer customized local SEO strategies to meet the marketing goals of every business.

Our SEO experts understand your business needs, industry, target audience, competitors, and most importantly, your business goals. If you are looking for a Local SEO Agency, you can always count on us. Get in touch with our team right away.

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