It's Time You Have All The Information!!!!
We all know how the online world works right now. Online marketing has become a rather necessary need for small businesses. At the same time, we as individuals crave for more animosity and privacy.
That is what Facebook and Apple have been fighting about
Lately, Facebook and Apple have been in a battle for their customers information on the internet.
It is no secret Facebook collects data of its users and uses it for advertising purposes.
Apple in response to that have decided to induce a pop up describing a sort of ‘nutritional mark up’ of the data various apps are collecting from their users.
How does this affect the individual?
How does this affect your Business?
What can be done?
It’s in the interest of both companies to resolve this, and it honestly wouldn’t take much to do so.
Apple can modify its permission dialog to something more reflective of reality.
This, for example:
Allow anonymous ad-tracking?
Advertisers won’t know who you are, but you’ll see ads based on the websites you visit. This helps app developers and websites as they get paid more for personalized ads. You can make this choice for each app you use, allowing some and refusing others.
That is an accurate description of IDFA and means consumers see the whole picture. They are much more likely to respond thoughtfully, rather than automatically refusing permission.
Would you like to see this approach?
Wondering how you as a small business can get the best out of these changes?
Get in touch with Purplesoft now