Recent research suggests that nearly half of the world’s total population will be using social media by the end of 2020. With that kind of exposure, it’s no wonder that marketers and businesses are rushing for prime real estate on social sites.
The task, however, is easier said than done. It’s true that opening a social media account is free and simple. Anyone can open a Facebook page and set up themselves for business success. Or can they?
But, As Always, There's A Catch.
A single Google search for a social media marketing company will turn up hundreds, if not
thousands of results. Look closely, however, and you’ll find something that’s curious.
When it comes to the cost of social media marketing, the rates vary from agency to agency. That’s something to be expected. What’s strange is that the monthly costs of hiring a social media marketing company range anywhere between a few thousand dollars to tens of thousand dollars.
Such fluctuation in pricing is bound to create confusion in the minds of business owners looking
to hire a social media marketing agency. As it is, hiring a social media marketing firm requires
careful consideration of multiple facts. Adding to that, the cost complications, and you’ve got the
perfect recipe for disaster.
Factors Which Decide The Cost
When deciding which social media agency to hire, a business needs to take into account multiple facets. Of these, the following are the most important ones.
With that in mind, let’s take a sneak peek at the average amounts that you can expect to shell out, based on the channel of your choice.
Going by sheer reach, Facebook is the biggest social media platform. Naturally, using it as a marketing channel is bound to deliver the biggest benefits.
Which means high-grade Facebook marketing costs a pretty penny. Usually, you can expect a pocket pinch of about $2000 to $7000 per month for hiring a reputable Facebook marketing agency.
Next to Facebook, microblogging giant Twitter is the hottest new destination for social media marketers. Due to its instant reach, fast circulation capacity, and immediate responsiveness,
Twitter marketing has quickly caught on.
Setting up a Twitter account from scratch, together with content creation and management, can cost you anywhere between $1000 to $5000 per month. In case you only need account restructuring services, then costs are naturally going to be a bit lower.
For businesses that have a visual aspect, Instagram is the best channel there is. The platform itself provides multiple marketing tools, such as sponsored posts and dedicated analytics.
As Instagram is part of the Facebook family, businesses can manage Instagram marketing,
such as ads, from the Facebook ads manager. For Instagram marketing, you can expect to shell
out anything between $2000 to $6000 per month.
Keep in mind that the above estimates are merely averages, and costs will vary from agency to
agency. In case you’re looking to explore multiple channels, you might opt for an affordable combined package.
Final Thoughts And Hidden Costs
Inexperienced agencies with unqualified staff usually tend to delay your marketing efforts. Plus, they might have hidden costs that push your final bills up.
At PurpleSoft, we ensure that your social media efforts remain on point. Our experienced
professionals have the required expertise to boost your social media campaigns. With us,
success is merely a matter of habit.