Let’s face it: we’re deep into the digital age now.
Just think about how we approach life today. We no longer wait for letters but check email. Chatting is synonymous with text messages. And, for searching the information, Google is the only way to go.
In this day and age, everything from board-pins to elephants can be bought online ( well maybe not that last). The point is, if you’re a business trying to make it big today, you just can’t afford to ignore the benefits of digital marketing.
Trouble is, digital marketing itself is a vast discipline that has multiple definitions and branches. So how can you tackle this multi-headed being and use it to your advantage? What are the strategies that you can adopt to grow your business using this avenue?
We’re going to discuss just this in the following. So if you want to know how to achieve stellar growth for your business, be sure to stick around till the end.
Let’s get going.
What's Digital Marketing Anyway?
First things first, let’s cook up a working definition of digital marketing. Many sources have defined the concept in multiple ways, but we’ll try to be simple in our definition.
Put in the plainest of terms, digital marketing refers to the use of digital tools for creating awareness about your business. This mostly involves utilizing online channels such as email, social media, and paid advertising. It also includes techniques such as SEO, content marketing, and video marketing.
Digital marketing is, without a doubt, the only way to get in front of the customer. A majority of the world population today lives and breathes online. So if you need your business to grow, you can’t afford to ignore this channel.
Well, now that we know what digital marketing is, let’s see some ways it can help boost business.
Leverage The Power Of Email
We get it; email is old. But as they say, it’s still gold. Email has proven to be one of the most effective digital marketing channels. With an estimated ROI of over 400%, it’s no wonder marketers are eager to leverage this route.
Using well-crafted email messages, you can get your business at the forefront of customer attention. After all, a good portion of our time online is spent checking emails. And if you can get the customer in their inbox, then there’s nothing like it.
Just be sure to keep the content engaging and subject lines crisp. Also, don’t spam; that never goes well with customers. Just stick to legitimate emails that provide value, and you’re good to go.
SEO Is A Must
What would you do if you had to buy a pair of boots (or anything else for that matter)? Right! You’d search for it on Google, and chances are you’ll go with the first few results that come up.
That’s common customer behaviour today. It’s estimated that the top three links on Google get over seventy-five percent of all clicks. So you can understand the importance of being high on the Google SERPs.
That’s where Search Engine Optimisation or SEO comes in handy. Using SEO techniques such as Link Building, On-Page, and Off-Page SEO and keyword research, you can get to the top of Google. That itself translates to a steady flow of customers.
However, while using the power of SEO is enticing, don’t misuse it. Resorting to black-hat SEO tactics can result in Google penalizing you. So stick to legitimate tactics, and you’ll reap the benefits.
Make The Most Of Video
Video is one of the biggest channels of growth in today’s times. Most customers today are opting for video more than any other mode for consuming content.
This simply translates to the fact that if you want your business to grow, you have to focus on video. From how-to videos to promotional content, make the most of it all.
However, be sure that you always make the content engaging, interesting, and fun. That way, you’ll be able to stick around in the customers’ minds. And thus influence their purchase decision when the time comes.
Finally, digital marketing provides businesses with something that no other marketing channel can: extreme measurability. From clicks to views and everything in between, digital marketing channels allow businesses to measure anything.
This means your business can take every step with calculated caution. By measuring what’s working and what isn’t, you can ensure that your marketing efforts are made in the right direction. This not only saves a lot of time but also reduces unnecessary spending.
When it comes to increasing your business via digital marketing, the above is but the tip of the iceberg. Used properly, digital marketing can help your business grow by leaps and bounds. And in case you need any help, PurpleSoft is always there to take care of your digital marketing needs.