Seo That Works For You

Google is positively teaming with prospects. Every moment thousands of searchers arelooking for
businesses like yours! We help to bring you to the forefront of customer attention.

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SEO That Works For You

Search engine optimisation once meant stuffing keywords and hoping for the best. Today, things have become more complicated.

With search algorithms getting smarter by the moment, getting the right rank on the SERPs is a battle among the best. And unless you can occupy prime real estate on the web, then your business is headed for online anonymity.

That’s why with Purplesoft, you get the best SEO services on the continent. With us, your web property gains visibility, garners trust, and ensures that you remain on top of users’ minds.

SEO Explained

Technical SEO is the art and science of improving your website's technical aspects, with the aim of getting it to rank higher on search results. Technical SEO works by improving your website's structure, making it faster, and easily indexable by search engines. Essentially a form of On-page SEO, technical SEO is one of the basic pillars that hold your search optimisation strategy aloft.

The older cousin of technical SEO, on-page SEO refers to all SEO tactics that you apply directly to your site pages to improve their rankings.

On-page SEO focuses on individual pages of your site. This involves tweaking the content as well as code of your webpages to allow them to rank well.

The success of your on-page efforts depends on a number of factors such as quality content, proper link structure as well as tag and URL optimisations.

This is the exact opposite of on-page SEO, and seeks to build exposure for your website through channels outside of the website itself.

Off-page SEO primarily comprises link building. Through garnering high-quality, credible, and honest backlinks to your website, the off-page SEO process works to improve your search visibility and credibility.

Another well known avenue of off-page SEO is blogging and guest posting, which builds the authority of your website and makes it a prominent destination on the web.

Are you a local business searching to strike it rich online? Then local SEO can be your best bet. Local SEO is the process of making your business visible to local searchers at the exact time and place when they need your services. Local SEO is typically more effective than traditional SEO, as local searchers have great intent behind their searches. With local SEO, you can reach out to prospects immediately and have them convert to paying customers.
As of 2020, more than half of Google searches are being initiated on mobile. And with time, this trend is expected to continue. Mobile SEO is exactly what it sounds like: it's the process by which you ensure that your website appears high in mobile SERPs. With Google laying greater emphasis on mobile friendliness, it's more important than ever that your site be optimized for mobile success. This means having mobile-responsive versions of your website, tweaking your site for Google's mobile-first index, and optimizing your website speeds for mobile, just to name a few.
Close to half the total number of shoppers begin their online shopping journey on Google. Which means the rank that your e-commerce store has on Google SERPs plays a vital role in determining your success. E-commerce SEO aims to ensure exactly that. Using e-commerce specific on-page and off-page SEO, content marketing and link building, e-commerce SEO brings your products to those who need them at the time they do.

How It Works?


Initial Analysis

Before we embark on the journey of creating an SEO strategy for you, we take time to perform competitor analysis and then develop a suitable strategy-set that meets your needs.


Page Level Optimisation

After the site structure has been amended, the next step is to modify individual pages to reap the full benefits of your SEO strategy. Our experts carefully analyse every page-level element and perform the necessary optimisations.


Keyword Research

Once you're on board with the strategy of your choice, we start the process with keyword research, the most important step of all. Through keyword research we identify relevant terms that you want your website to rank for.

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Site Updation

We also take care to regularly update your website content, link structure and site organisation to remain relevant with the latest SEO requirements.

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Website Structure Modification

We then go on to modify the structure of your website to match the needs of your target audience, such as menu and design, navigability and load speeds.


Regular Reports

Stay up-to-date with your SEO efforts through regular monthly reports that delineate every step we take, and also the results of our every effort.

Technologies We Use

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shopify technologies
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There’s no fixed time limit for SEO, and the success ideally depends on the structure and complexity of your website. Technically speaking, it can take anything between four to six months for you to get cognisable results.
We’ll be sending you regular reports with specific insights on how your site is performing on the web at a page level. We’re consistent in our reporting structure and won’t leave you any cause to complain. However, if you’ve got any specific questions, then you can always get in touch with our representative.

Maybe you’ve been hit by a Google penalty!

Penalties can be the result of black-hat SEO practices. Otherwise, you might have become an unwitting victim of a Google update. Contact PurpleSoft today to get a penalty assessment done as soon as possible.

Beware of anyone who promises top spots. SEO is not a surefire method that guarantees results. Instead, it’s a dynamic process that has to evolve with the search algorithms and site requirements. If anyone claims to get you on the first page within an absurd time-frame, they might resort to black-hat techniques which can get your site penalised.

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