Seo That Works For You
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SEO That Works For You
Search engine optimisation once meant stuffing keywords and hoping for the best. Today, things have become more complicated.
With search algorithms getting smarter by the moment, getting the right rank on the SERPs is a battle among the best. And unless you can occupy prime real estate on the web, then your business is headed for online anonymity.
That’s why with Purplesoft, you get the best SEO services on the continent. With us, your web property gains visibility, garners trust, and ensures that you remain on top of users’ minds.
The older cousin of technical SEO, on-page SEO refers to all SEO tactics that you apply directly to your site pages to improve their rankings.
On-page SEO focuses on individual pages of your site. This involves tweaking the content as well as code of your webpages to allow them to rank well.
The success of your on-page efforts depends on a number of factors such as quality content, proper link structure as well as tag and URL optimisations.
This is the exact opposite of on-page SEO, and seeks to build exposure for your website through channels outside of the website itself.
Off-page SEO primarily comprises link building. Through garnering high-quality, credible, and honest backlinks to your website, the off-page SEO process works to improve your search visibility and credibility.
Another well known avenue of off-page SEO is blogging and guest posting, which builds the authority of your website and makes it a prominent destination on the web.
How It Works?
Before we embark on the journey of creating an SEO strategy for you, we take time to perform competitor analysis and then develop a suitable strategy-set that meets your needs.
Page Level Optimisation
After the site structure has been amended, the next step is to modify individual pages to reap the full benefits of your SEO strategy. Our experts carefully analyse every page-level element and perform the necessary optimisations.
Once you're on board with the strategy of your choice, we start the process with keyword research, the most important step of all. Through keyword research we identify relevant terms that you want your website to rank for.
We also take care to regularly update your website content, link structure and site organisation to remain relevant with the latest SEO requirements.
Website Structure Modification
We then go on to modify the structure of your website to match the needs of your target audience, such as menu and design, navigability and load speeds.
Stay up-to-date with your SEO efforts through regular monthly reports that delineate every step we take, and also the results of our every effort.
Technologies We Use
Maybe you’ve been hit by a Google penalty!
Penalties can be the result of black-hat SEO practices. Otherwise, you might have become an unwitting victim of a Google update. Contact PurpleSoft today to get a penalty assessment done as soon as possible.