PPC THAT STACKS UP TO SUCCESS
Stop the Madness!
Stop spending countless hours trying to understand and manage your own Google Ads campaigns when you could be investing that time and energy into improving your business, products, and services.
Let us worry about your campaigns for you as we help build your business and grow your bottom line.
The Truth About Google Ads
Let’s break it down for you so that you can get a complete picture of how Google advertising works.
The Google Search Network
The Google search network helps your business by allowing you to display text ads to searchers when they search for keywords that are relevant to your business.
The place that you occupy on the search results is decided by a dynamic online auction where you bid and pay for each click that you rake up.
The cost per click is determined by a bevy of factors such as ad relevance, website, and landing page performance and bids put in by the competition
The Google Shopping NetworkIf you’re a product-based business, then you can take advantage of the Google Shopping Network. Using the Google Merchant Center, you can upload a full catalog of your products from your website to Google. This way, your product titles, and descriptions become keywords against which the ads are triggered. And the best part? You get to display your product images and prices to the customers before paying a single penny! This means that when someone does click through to your website, their intent is already geared towards purchase.
The Google Display NetworkThe GDN comprises Google partner websites that have entered into an agreement with Google to display advertisements on their websites. On the GDN you can target where your ads are shown by matching your customer requirements with the content of the websites where the ads are displayed. Using the Google Display Network, you can garner immense amounts of impressions and get more leads and sales.
Google RemarketingEver been dogged around the internet by the website you’ve just visited? If you just answered yes, then that means you’ve experienced Google remarketing. Remarketing is a simple process in which a browser is given a piece of code, using which you can track prospects and display interest-specific ads. By tracking customer actions on your site, you can optimize the ads that are shown to your visitors once they leave your site. Remarketing is a great tool that lets you stay on top of the customer’s mind.
Google Voice SearchGoogle voice search helps you to leverage the power of the internet and combine it with speech recognition for added ease of use. Already, a majority of internet searches come from voice-based sources. It’s estimated that in the future voice is going to form the crux of the search ecosystem. We help you leverage the power of voice search and include conversational searches in your ads strategy.
How To Get Started With Purplesoft Ads' Google Ads Campaign?
Book Your Free Discovery Call
You choose the right package after setting goals and budgets. We get on board with your ads account or create a new one if needed
We’ll Help You Identify The Right Strategy
We design the details of your campaign according to your needs.
We’ll Target The Right Audience
After your approval, we launch your campaign and begin monitoring parameters.
You’ll Get Results Immediatly
Through regular campaign optimization and reporting, we ensure you get the best result every step of the way.
Based on how aggressively you want to campaign, the amount of competition, and the number of search phrases you want to appear for, we help you settle on a daily budget that’s just right for you.
What’s more, we also take into account your campaign performance and make dynamic adjustments accordingly. Plus, you’ll also receive weekly customized reports that give you a complete breakdown of your campaign metrics.
Take the next step